My role at Sozo Cannabis included maintaining the visual assets for social media and store menus. The purpose of this project was to educate our consumers on the Apple Fritter strain. I collaborated with the Cultivation and Post-Production team to create a weekly schedule for photography, ensuring our asset library was always up-to-date for internal and external use. I shot full images and close-ups of the plant to capture as much detail as possible. I also edited the photos, formatted them for Instagram, created the caption, and scheduled the final photos for posting at the best time, ensuring maximum audience interaction.