My task for this campaign was to lead the art direction, design all creative assets, and launch the assets on the appropriate platforms. I photographed, edited, and formatted the product shots to use on all assets, including the in-store screens, Dutchie, email/text advertising, and website. I created a "4th of July" logo lock-up by incorporating the Sozo logo and brand fonts. I also ensured that all content was scheduled and launched promptly.